What can your Web site do for you?
A well planned and developed Web site can be of enormous benefit to your
company. It can save money, develop a new client base, and help keep your company
A well designed Web site can save money by:
- Reducing the cost of customer support.
- Improving the ease and efficiency of communication with customers.
- Improving communication with suppliers and partners.
- Improving internal communication within the company.
A well designed Web site can bring in new business for the company by:
- Attracting new customers.
- Servicing existing customers.
- Selling goods and services on-line.
A well designed Web site can make your business remain competitive by:
- Keeping-up with other on-line competitors.
- Offering improved service to customers.
- Establishing international customer base.
A badly designed and implemented Web site can cost your company more
than money. Aside from the obvious costs of having the site developed, which in some cases
may be quite a lot of money, a badly designed Web site can give existing and potential
customers a negative impression of the company. Therefore, it is essential that your Web
site is actually fulfilling its objectives.
Is your Web site working?
Many companies rushing to get a Web site up and running forget the basic
principles of marketing, and fail to consider the needs of the company and their
customers. They end up spending a lot of money, without the prospect of a good return on
It is often difficult to assess the performance of a company's Web site,
just as it is often difficult to assess the effectiveness of any other marketing campaign.
When an ad is place in a local newspaper to sell a used car, you can assess the
effectiveness of the ad in terms of how many people enquired about the car. This method,
however, does not assess how your ad compares with other car ads in the same paper.
Therefore, you will also need to analyse the effectiveness of the ad within the context of
The analysis of Web site effectiveness and productivity is, likewise, a
more complicated task that it first appears. To fully assess how beneficial your Web site
actually is, you will need to monitor key areas before the Web site is implemented, and
again when the site has been implemented. As your Web site evolves, you will be able to
discern the areas have shown marked improvement and the areas that require further
Some say that if you can move a mouse, you can design a Web site. In
reality, this statement is ignores all marketing and commonsense principles. You would not
employ a cobbler to build your house just because he or she knew how to use a hammer! Web
site design is just the same.
To fully harness the potential of the Internet, professional expertise
is essential. HyperWrite are specialists in designing Web sites. We can assess your
company's requirements and objectives and then design and implement a Web presence to meet